Role

Role

UX Designer

UX Designer

Skill

Skill

UX Design; UX Research

UX Design

UX Research

Timeline

Timeline

Sep-Dec 2023

Sep-Dec 2023

Overview

Overview

Muckrock is a non-profit organization that aims to promote public records transparency. Its primary users are journalists who can file requests with various agencies. We were tasked with redesigning the page where users can file a request.

Problem

Problem

The website's design hasn't been updated in 13 years, making it difficult to navigate due to its alarming color palette and clunky layout.

The website's design hasn't been updated in 13 years, making it difficult to navigate due to its alarming color palette and clunky layout.

Goal

Goal

  • Refine filing a request page to facilitate the process

  • Personalize filing experience

  • Provide clear instructions for first time user

  • Simplify and unify visual elements to improve the brand image

  • Refine filing a request page to facilitate the process

  • Personalize filing experience

  • Provide clear instructions for first time user

  • Simplify and unify visual elements to improve the brand image

User Research-the real needs

User Research-the real needs

We received 130 responses from our survey in the Muckrock Newsletter and conducted 5 user interviews.

We received 130 responses from our survey in the Muckrock Newsletter and conducted 5 user interviews.

Research Findings

Research Findings

1.

1.

User finds unclear hierarchy and inconsistency in the form

User finds unclear hierarchy and inconsistency in the form

3.

3.

User finds the follow up page tedious and hard to navigate

User finds the

follow up page tedious and hard

to navigate

2.

2.

2.

User prefer to customize templates rather than use the default one

User prefer to customize templates rather than use the default one

4.

4.

User needs a walk through to get familiar with the filing process

User needs a walk through to get familiar with the filing process

Journalist Joyce

Age: 38
Occupation: Journalist at LA Times

Family: Married without kids

Goal: Contribute to the accuracy and depth of reporting by researching past requests

Pain Point: I can improve the depth and accuracy of my investigative reporting

Activist Chris

Activist Chris

Age: 26
Occupation: HR Manager
Family: Single

Goal: File effective public records requests to uncover information related to government policies.

Pain Point: Wants to use his own voice when submitting records instead of templates

Age: 26
Occupation: HR Manager
Family: Single

Goal: File effective public records requests to uncover information related to government policies.

Pain Point: Wants to use his own voice when submitting records instead of templates

User Persona

User Persona

User Flow

User Flow

Ideation-easy as drafting an email

Based on the research, we discovered that users prefer to draft their writing while filing requests as journalists. I sketched out several filing request pages in different ways and brainstormed how to integrate this feature into the process

Based on the research, we discovered that users prefer to draft their writing while filing requests as journalists. I sketched out several filing request pages in different ways and brainstormed how to integrate this feature into the process

I reorganized the request form and presented it in an email writing format. I also designed a dashboard that includes templates, projects, and past requests. It provides a clear overview, making it easier to navigate and bringing familiarity.

To streamline the process, I categorized functions into hamburgers or embedded them as small steps. By removing redundant sections and adding icons, the restructured "Communication" page becomes more intuitive.

Color Scheme

Color Scheme

We adjusted the color scheme to be up code with ADA compliance and better user experience.

We adjusted the color scheme to be up code with ADA compliance and better user experience.

Prototype

Prototype

Detailed Walk through

Detailed Walk through

A detailed step-by-step guide for filing a request helps first-time users.

A detailed step-by-step guide for filing a request helps first-time users.

Easier request filing and management

Easier request filing and management

I added a new dashboard to simplify the functions and provide a clear overview.

I added a new dashboard to simplify the functions and provide a clear overview.

Follow up for more!

Follow up for more!

By restructuring the communication page and collapse button, follow up process becomes more intuitive.

By restructuring the communication page and collapse button, follow up process becomes more intuitive.

User test

User test

We conducted four rounds of user testing with existing users. We developed a user testing plan, designed several tasks, observed and recorded users' thoughts and reactions, and solicited feedback. The users provided us with very positive feedback, and we implemented their advice into the design.

Reflection

Reflection

It was my first time conducting detailed user research and working for a real client. From valuable insights I gained from users, I captured key points of redesign and came up with improvement ideas. From the usability test, I realized the importance of paying attention to details to enhance the user experience. This motivated me to create more equitable and considerate designs for my users.

Iโ€™d love to chat about marketing and everything ! ๐Ÿ’Œ

Iโ€™d love to chat about everything ! ๐Ÿ’Œ